Today we’re going to talk about sustainability, specifically how consumers relate to sustainable brand packaging and also some innovations in sustainable packaging.
Roughly people who want to try to make earth-friendly decisions tend to shop differently, maybe you’re one of them. They’re more choosy with what they buy because of the impact those products can have on the environment. But does sustainable messaging make a difference to consumers? Does it affect their decision-making process when it comes to making purchases?
In a recent study conducted by quad packaging and packaged insight, they used I tracking technology to get those answers. They found that just slapping a sustainability logo on a package doesn’t really influence consumers. What they found was to move people toward making a more sustainably minded choice, consumers had to be educated. They had to first understand what the sustainability logos meant and what the labels were trying to say. If you want someone to make a good choice for themselves of the world around them, they have to be educated.
Sustainability is something we all like to talk about on a pretty regular basis, but it’s always exciting to read about a massive company taking real steps to engineer change, that’s what I saw the other day when I read that Campbell Soup Company recently announced their sustainability goals for the next decade. These goals include transitioning 100% of packaging to recyclable or industrially compostable designs and materials by 2030 and including the how to recycle label on a hundred percent of packaging by 2022. 2030 sounds like a fake year.
The goals laid out by Campbell’s work really well with another recent study that came out in the last couple weeks.
The study conducted by Trivium packaging and in partnership with Boston Consulting Group found that 74% of participants were willing to pay more for products that use sustainable packaging. How much more? A quarter of that 75% said they’d be willing to pay up to 10% more for such products. Considering this recent growth of interest in sustainable packaging from consumers, I want to find out what other innovations are taking place. Have you ever heard of Loop? Loop is a grocery delivery service that is currently expanding in the US. What makes loop different? Everything they use is reusable. The box we received is returnable. The packages your food and other products come in is refillable. All you do is sending back the box with the empty product containers in it and you will be sent back your same box with your products refilled. Considering the amount of waste that can be generated from just one trip to the grocery store, Loop could be a true game changer for the consumer impact on the environment.
Lastly, here’s something that’s still in development. Varden, an Australian start-up R&D company has recently received a lot of attention and funding for the process they are developing. This process allows them to convert the waste materials of sugarcane into a paper like packaging product with the functional attributes of plastic. This kind of science is incredibly promising. With continued backing and support, companies like Varden can hope to achieve their goal of a plastic free future. So, it’s 2022, the future is here. Sustainability and packaging is here to stay and we all need to be doing our part to help pushing innovation.
Want more information about packaging, please check Samspackaging.com. We are happy to share with you all the knowledge about packaging.
