Imagine there is a glass with logo, whenever I drink out of this glass, I always try to drink right over top of the logo. To me, it just makes it taste better. I just feel more aligned with whatever’s in my glass and some companies do the same thing. They just do what they do because that’s what they’ve done. It’s what they’ve always done but you know sometimes they need to mix things up.
You know sometimes we tend to do things for so long that we feel like it would be too much of a hassle to change our ways. This kind of thinking extends to companies as well as creating changes that have a positive impact are often put in the back-seat due to the time and effort it takes to implement them, but not all companies.
Let’s take a look at some recent news from Lego and Pringles.
Lego is one of the world’s lead toy makers and because of this they produce quite a lot of packaging. For decades, the individual pieces to your next Lego creation came packed inside various single-use plastic bags. No more! Starting in 2021, Lego has announced that they will be ditching the single-use plastic bags for recyclable paper pouches. “We receive lots of letters from children asking why we still use single-use plastic in our boxes which inspired us to begin to make this change”, says Lego vice president of environmental responsibility Tim brooks, “this is part of our ambition to make all our packaging sustainable by the end of 2025”. This definitely seems like a big win for sustainability.
On the other hand, Pringles decided to take a look at paper as well. I don’t know if you ever noticed this, but the traditional Pringles can is not the easiest thing in the world to recycle. The traditional can consists of a cardboard tube, a metal base and a plastic cap. Three materials for one package seems like it might be a little much. Tesco shoppers in the U.K can currently find a brand-new paper-based tube on store shelves. The new and improved can replaces the old metal bottom with a paper one, leaving only the cap as plastic. “We are eager to play our part and reduce our impact on the planet,” said vice president of Pringles Miranda Prins, “and Pringles fans expect that of us too so we’ve worked hard to come up with this new can which is widely recyclable and keeps our chips fresh and tasty and protects them from breaking up which helps to reduce food waste.” Pringle says that if their Tesco trial is successful, they’ll start to roll out the new paper tube across Europe and beyond.
The prospect of so many companies becoming invested in paper is a really exciting thing for the packaging industry, and one that opens up endless doors of possibility. Maybe there’s a few ways you can implement paper into your packaging plan that you’ve been ignoring so far. Regardless, I believe that Lego and Pringles showed us today that it’s important to stay motivated to improve upon those old processes that we’ve stuck with for so long.
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